Concept Development
Creative Campaign
Production
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Background
To usher in sustainability in the coffee industry, we must bid farewell to aluminium cups. Our answer? 100% biodegradable coffee cups, a far superior alternative.
Solution
Championing a people's favourite pastime isn't easy. Our strategy? An integrated, campaign powered by positive activation. It's about making waves in a sea of giants, proving that size doesn't dictate impact.
