Branding
Communication
Art Direction
Because riders
Run this show
Background
Sparqle emerged to champion riders' rights, challenging the dominance of deep-pocketed instant delivery giants. Standing tall against this tidal wave was no easy feat. How do we establish trust and authenticity?
Solution
We breathed life into Sparqle, a brand rooted in trust, transparency, and individuality. In a sea of corporate interests, we created a beacon for riders, a brand that stands out and stands strong.
