Concept Development
Campaign
Production
Lang Leve
De Laatbloeiers
Background
Natuurmonumenten is the leading nature conservation organisation in the Netherlands, dedicated to preserving and promoting biodiversity. With over a million members, they have been working tirelessly to protect our natural spaces. However, as their loyal supporters age, it is crucial to engage a younger audience to ensure the continuation of their important work for future generations.
Solution
Crafting a creative push to engage younger audiences. Despite the critical nature of the topic, we've kept the message positive and empowering, inspiring young people to take action for nature. The campaign has been a significant success, surpassing expectations by activating 40,000 people across the Netherlands in just six weeks—well ahead of the original four-month goal!
