Concept
Campaign
Design
Kidnie
Samen tegen 0
Background
A child with kidney disease doesn’t just battle illness—they miss out on childhood itself. Kidnie fights for a future where kids don’t have to trade play for treatment. The challenge? Bringing urgency to an often invisible struggle.
Solution
We developed Kidnie’s first-ever campaign to fight against ‘zero’—the stark reality for children born with kidney disease, where the odds of a healthy future are nearly nonexistent.
