Concept Development
Creative Direction
Integrated Campaign
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Background
De Koffiejongens, a rising force in the global coffee scene, are on a mission to revolutionize the industry. Their challenge lies in persuading coffee enthusiasts and brands alike to embrace sustainability. How can they make a lasting impact?
Solution
We took a bold approach, cutting through industry norms. We pinpointed the key issues and paved a direct path to change. Because sometimes, to make a difference, you need to be assertive.
