Campaign
Copy
Concept
Vrouwen van Amsterdam
Een ode
Background
More than a collection of artifacts, Amsterdam Museum rewrites history—this time through the eyes of women. The challenge? Shifting the narrative in a city where stories have long been told by men, ensuring the past finally reflects all of Amsterdam.
Solution
To amplify the voices long left out of history, we created a bold copy-driven poster campaign that spread across the city. Placed in the streets where history was made—but rarely credited to women—our campaign challenged Amsterdam to see its past through a new lens.
